A full multi-page redesign for L.A.W. Photography, to modernize the brand experience and streamline client booking.
Designed on Squarespace with UI elements created in Figma. The site has a refined visual system, mobile-first structure, and intuitive navigation across all pages.
The project included a refreshed color palette and typography pairing, reorganized service offerings, and clear CTAs throughout the site to guide users toward inquiry and booking. Image-heavy pages were optimized through global compression, SEO renaming, and accessibility tagging to let the portfolio shine without sacrificing performance.
On the technical side, the site received an SEO overhaul (updated slugs, metadata, content hierarchy, internal linking, and a Google Search Console submission, and more) to improve crawlability and search visibility.
One-page scrolling website created for A.Okay Cleaning Services, designed to establish her brand identity and attract new local clients.
Built in Squarespace with a clean anchor-link navigation structure, this project included the creation of her logo and the development of a cohesive color system for her newly launched business. The site highlights the personalized nature of her one-woman cleaning service and features a contact form, tap-to-call and tap-to-text buttons, and a referral program form to support lead generation. Designed for clarity, trust-building, and easy mobile use, this project provided a strong, professional foundation for her growing business.
Multi-page Squarespace website created for KIC Gardening Services, designed to elevate their brand presence and highlight their sustainable landscaping expertise. Built with a refreshed visual identity (including a redesigned logo, custom colors, updated typography, and a Figma-crafted UI article card) this site combines page and anchor-link navigation with clear CTAs, embedded forms, an Instagram feed, and a curated project gallery. Canva-supported image optimization ensured visual consistency throughout, resulting in a polished, community-focused site that supports KIC’s growing reach and impact.
Multi-page Squarespace website designed and launched for Jonny Reps Gym, a Canadaian fitness brand.
Developed using Jonny’s established visual identity (logo, color palette, and stylistic direction) with supplemental visual elements created in Figma to enhance cohesion and polish. This project blended collaborative input with a clean, intuitive UX flow tailored to his exact needs. The site includes custom-configured forms, streamlined navigation, and a fully trained AI chatbot aligned to Jonny’s tone and information. Additional integrations such as newsletter and email signups support ongoing client engagement. This project demonstrates my ability to partner with clients internationally and deliver conversion-focused, professional web experiences.
Custom WordPress recipe blog designed as a digital cookbook for easy everyday use and family-friendly sharing.
Built with Elementor using Gutenberg blocks, this site emphasizes clean readability, organized navigation, and quick access to recipes through category browsing. Each post features bright, high-quality dish photography, along with built-in commenting and a print-ready recipe option for practical kitchen use. Designed for simplicity, warmth, and seamless user flow, this project serves as both a personal archive and a functional cooking resource.
Promotional poster for Jonny Reps Fitness, designed to attract new personal training clients.
Developed in Canva using the brand’s established logo, color system, and visual identity. This piece emphasizes strong typographic hierarchy and a bold, high-impact athlete image to capture attention in a gym environment. Created to be displayed on-site, the poster drives interest through a clear call to action and elevates Jonny’s personal training offering with a polished, professional presentation.
Trifold brochure designed to promote a women-owned self-defense karate dojo. This piece highlights strong visual balance, empowering imagery, and concise copy hierarchy. Created in Canva with attention to readability and brand alignment.
Custom logo re-design reflects the client’s gardening business with clarity and personality. Created in collaboration to highlight the fine details she envisioned, featuring a garden boot paired with her favorite native flower. Delivered in both black and white, with and without backgrounds, to ensure versatility across print and digital platforms.
UI card design for KIC Gardening Services, created to highlight an article preview. This design explores color selection and typographic hierarchy to ensure clear, engaging content presentation. Created and prototyped in Figma and implemented in Squarespace to improve content discoverability and user engagement.
Business cards designed for KIC Gardening Services, featuring the refreshed logo, preferred color palette, and clear, contact-focused layout. Created in Canva with select visual elements developed in Figma, these cards provide a polished, professional extension of the brand’s updated identity.
Set of in-gym communication posters designed in Figma to streamline member onboarding and reinforce access policies. Created to improve clarity and engagement for Jonny Reps Gym’s members.
Concept hero for a business communications website. This concept explores a gradient overlay and color picking. Designed and prototyped in Figma.
Concept hero for an Iceland travel website. This concept explores overlays and typographic hierarchy. Designed and prototyped in Figma.
Concept hero for a legal website. This concept explores typographic hierarchy and heavy image cropping. Designed and prototyped in Figma.
UI card concept featuring an image, title, excerpt, and button. Ideal for blog posts and article previews. This concept explores color picking, typographic hierarchy, and extreme cropping. Created and prototyped in Figma to improve content discoverability and user engagement.
Promotional UI card concept designed to highlight sales or special offers. This concept explores color picking and tension as well as typographic hierarchy. Created and prototyped in Figma.
UI card concept designed to showcase feature stories or lifestyle content. This concept explores color picking and photo optimizing along with typographic hierarchy. Created and prototyped in Figma.
